Success
Stories
By the people who lived them.
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Rebecca Babicz, Founder | Fall Line Digital
I want to gatekeep Sarah Still, but I won’t. One of the smartest people in the agency consulting space right now.
Marketing agencies are one of the easiest businesses to start and one of the hardest to scale well.
After running Fall Line Digital for 8+ years, I started running into real operational issues. We were overly reliant on.. well, myself. We were constantly reinventing the wheel, and many critical processes lived in people’s heads.
Sarah and her team went far beyond generic surface level agency ops advice. They helped me break down our core customer experience segments - onboarding, growth, and go to market strategy - into real SOPs and task templates, clearly broken out by role and timeline.
This is the least sexy work, IMO.
I’m a big picture, hyper creative, visionary type (go figure, typical business owner energy).
Sarah is a true integrator. Extremely practical and highly programmatic.
This year, I really only care about two things:
1. Driving incremental results for our existing customers
2. Extreme operational efficiencyAgency margin, growth, new offerings, or landing "bigger "clients are far less important to me right now than getting this right.
I have a clear vision for what this can and should look like, plus the structure to actually move toward it.
10/10 recommend working with her, or at the very least following her. -

Daniel Cowan, Founder | Bearhair Dev
After years working in someone else's agency, I had just started a new agency when I joined Sarah’s strategic planning and finance cohort. I came into it with a lot of baggage from old roles, but a fresh and open mind for how to do things going forward.
Having ONE place to put all our data makes every single financial detail easier to keep track of. Projecting expenses and revenue makes planning for the future so much easier.
You don't have to have years of historical data or a completely full book of clients for Sarah’s insights to be meaningful. Get your agency going in the right direction with what Sarah guides you through.
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Aaron Huisinga, President | Northbuilt
Even if you've been working in the operations side of an agency for a long time, listening to someone like Sarah talk through her process and the way she's tackled complex tasks will leave you with more takeaways and improvements than you'll know what to do with. Getting to hear her talk through how she thinks about these problems had me looking at things in very different ways than I had before!
The training and resources that Sarah provided helped to clarify the things we should be thinking about, and created frameworks that we can use to strategically solve them. Sarah talked through the way she's approached budgeting, forecasting, planning, and more complex topics for agencies in the past, and even supplied us with spreadsheets and tools she's used for managing them! We've since replaced and updated several of our own workflows using things I've taken away from what she taught me.
There were some topics (such as forecasting) that I felt I had a good grasp on. As Sarah dove into how she'd approached these, I realized I had some real gaps in my process and logic and was able to get a much better feel for how to handle them moving forward. On the flip side, there were topics I felt self doubt about, and after listening to Sarah talk through them felt much better about how I was doing after having the validation of someone far more experienced.
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Vickie Bagby, Director of Google Advertising
I have nothing but absolute respect and appreciation for Sarah. She guided me as I stepped into a leadership position and constantly challenged me and supported me throughout my tenure.
I have learned so much from her when it comes to leadership, operational developments, maintaining and cultivating a healthy work culture, and so much more. I am always left in awe when I get to see her work on developing systems and processes.
Not only can she see how elements work together at a high level, but she makes sure to cover every detail that most people wouldn’t even consider. She knows how to help businesses operate efficiently, but also considers the people and making sure they are valued and heard. She’s truly one of the best!
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Kaitlin Uekuri, Sales Manager
As a member of the sales department, I had the opportunity to collaborate with Sarah and witness firsthand her exceptional leadership and mentorship.
Sarah's leadership, collaboration, and mentorship greatly impacted my growth as a young professional in the business world. She demonstrated exceptional abilities to connect with individuals on a personal level while effectively driving results in a professional capacity.
Sarah's guidance and coaching were instrumental not only in my own development but also in the overall success of the sales department at OMG Commerce. Her dedication to excellence and attention to detail were evident in every aspect of her work. Sarah's influence extended beyond our department, as she played a pivotal role in enhancing operations across various areas of the company. Her commitment to excellence ensures that any project or initiative she undertakes is executed with precision and care.
Sarah is a dynamic and results-driven leader. Her passion for development and her ability to inspire those around her make her an invaluable asset.
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Jess Pry, Feed Specialist
I worked with and for Sarah for almost 6 years and it was an absolute privilege. I say "with and for" because that is exactly the kind of leader that Sarah is. She's a leader who is approachable and kind, giving grace when needed, while also being dedicated and focused on how she can make sure we're providing the best care for our clients.
As someone working under Sarah, I was able to meet and brainstorm with her about new processes and provide candid feedback that was more than welcomed, it was requested. Sarah has an amazing talent for developing, executing, and managing processes as many great COOs do, but more than that, she expressed individual-level care and compassion for all her employees.
Sarah would be an asset to any team looking to grow their business with sustainable processes that make sense, not just at the upper management level, but work for the entire team and are functional.
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Matt Slaymaker, Google Specialist
I can't say enough great things about Sarah. Sarah has made the wheels turn at OMG! We are an e-commerce marketing agency, and we have lots of brilliant technical minds when it comes to marketing specialists, who know how to produce great results for clients. But what made OMG better than any other agency that I have worked at were the processes from top to bottom, of which Sarah led the effort in developing. She has a wonderful ability when it comes to finding areas for improving efficiency and she has such a great mind for identifying problems and coming up with unique solutions. From there, she is great about putting the team in a position to solve those problems.
As a leader, Sarah made company culture and values a huge focus at OMG. In an industry where things are very fast-paced and burnout can be high, coming into a company with a culture as strong as OMG's, in large part due to Sarah's efforts as COO, was a breath of fresh air.
Highly recommend working with Sarah if you are looking for someone who knows how to improve your operations from strategic planning to development, implementation, and execution.
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Abbey Waterworth, Operations Manager + Lead Coordinator
I had the joy of working with Sarah when she acted as COO at OMG Commerce. There, she created a thriving organization through sustainable systems and robust processes. She nurtured a culture of care and constant improvement. She held my and my teams’ utmost trust to make deliberate decisions on our and the organization’s behalf.
In her time as COO, she led a diverse group of over 70 employees with ease. She created airtight processes for our Sales, Delivery, and Operations teams that have been praised by team members and clients alike. She helped us to minimize redundancies and inefficiencies to maximize consistent output and employee and client satisfaction. With her people-first leadership style, she focused on the team’s professional development and regularly welcomed open and transparent questions and feedback.
Sarah is the epitome of logical, reasonable, and professional. She handles operations with unmatched care and competency. Her outstanding ability to build processes, her solutions-oriented nature, and her attention to detail make her a great asset to any organization.
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Mary Kay Barnett, Client Success Manager
Sarah is one of the most exceptional leaders I've had the pleasure of working with. She brings a unique blend of vulnerability, empathy, and kindness to her leadership style, creating an environment where everyone feels deeply valued and supported.
Her transparency and candid communication fostered an atmosphere of trust and openness within our team, allowing us to collaborate effectively and achieve our goals. Sarah is always willing to listen and provide guidance, demonstrating a genuine concern for the well-being and success of her team members.
Beyond her leadership qualities, Sarah is incredibly hard-working and dedicated to her role. She levels up any team she is a part of. She is the kind of leader that people flock to; inspiring and insightful; she motivates people toward a common goal. Her attention to detail and ability to think outside the box are invaluable assets, consistently leading to innovative solutions and strategies. She leads by example, consistently going above and beyond to ensure the team's success.
You want Sarah to oversee your team and operations. It was a pleasure to work under her guidance, and I am grateful for the opportunity to learn and grow professionally under her leadership.
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Lynsey Sewell, Amazon Specialist
Sarah is the best kind of leader; She understands that a thriving team is the cornerstone of any successful organization and makes it her mission to ensure that every member feels valued, supported, and empowered to excel.
One of Sarah's most remarkable talents lies in her ability to develop processes that not only support her team but also drive efficiency and results. Her strategic approach to operational management is truly exceptional, as she consistently identifies areas for improvement and implements solutions that streamline workflows and enhance productivity. It's impressive how she seamlessly blends operational support with cultural enhancement, ultimately leading to our agency's success in retaining top talent and providing world-class service to our clients.
I can comfortably say that she is the type of leader who knows how to build out the processes, culture, and team for success. I highly recommend Sarah for any leadership role.
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Brandi Johnston, Director of Amazon Advertising and Brand Management
It's been my privilege to work alongside Sarah for over a decade, during which time she has not only been a trusted colleague but also a dedicated mentor. Sarah's exceptional talent for leading teams to excellence is unmatched. Her strengths lie in her meticulous attention to detail, strategic planning abilities, and her innate knack for fostering a collaborative team environment. Sarah is a dedicated partner who consistently goes above and beyond to ensure success in every endeavor. She is a visionary leader, driving growth and innovation with her ability to diagnose challenges, create effective solutions, and execute them flawlessly. Sarah's contributions have been instrumental in the success of our team.
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Heidi Sturrock, Google Specialist
I wholeheartedly recommend Sarah for any COO leadership role. She brings an unparalleled level of strategic vision, operational expertise, and team leadership. One of Sarah's greatest strengths is her exceptional leadership style. She fosters a culture of collaboration, innovation, and accountability, empowering team members to reach their full potential and deliver outstanding results. Her approachable demeanor and genuine concern for the well-being of colleagues made her not just a leader, but also a trusted mentor and advisor.
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Allee Camden, Google Specialist
Sarah is always willing to listen and receive feedback, make actionable plans to improve process, keep the culture of the company positive, and she is constantly working toward improving everything she’s involved in. She’s a critical thinker, problem solver, and dedicated leader. Her oversight of projects is invaluable and working with her is truly a master class in leadership.
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Ashley Lawless, Operations Manager
Sarah has an immaculate ability to see and understand processes and operations in tandem with doing what is best for her team. She consistently demonstrates strong vision, drive, and execution, and I would trust and follow her in just about anything.
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Levi Chang, Data Analyst
I have personally experienced Sarah’s exceptional leadership and deep expertise in process optimization. She expertly balances meticulous process management with visionary planning, making her an indispensable leader within our organization. Her strategic insights and unwavering dedication to improving our company have not only driven our success but also cultivated an inspiring culture of collaboration and accountability. Her influence has been crucial in shaping a workplace that values each team member's contributions and ensures they are heard, fostering an environment that promotes both personal and professional development. Sarah has an amazing ability to transform operations and cultivate a thriving work environment.
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Patricia Baker, Controller
I've been consistently impressed by Sarah’s exceptional operational and leadership skills. She excels at the entire project lifecycle, from strategic planning and development to flawless implementation, execution, and ongoing support. Her ability to translate vision into actionable plans is a true asset. Moreover, Sarah's leadership inspires and motivates those around her. She fosters a collaborative environment where everyone feels valued and empowered to contribute their best work. Sarah excels in any situation that demands strategic thinking, operational excellence, and inspiring leadership.
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Hope Romano, Client Success Manager
Sarah is an incredible leader and visionary. She creates vision and sees it through with her incredible attention to detail and ability to discern the best path forward. She is highly gifted at developing infrastructure where there is none, and creating effective, efficient systems to ensure quality work is completed. I was able to witness firsthand her thoughtfulness and intentionality in everything she did. She is a strong, empowering leader who listens intently to those she leads and takes the feedback and needs of those around her seriously. She cares deeply and it is evident in the way she leads.
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Bill Cover, Google Ads Strategist
Sarah's contribution to our agency and my life and career could only be summarized in a novel. I worked with Sarah for 8+ years.
Sarah is an amazing leader and mentor. She moves fast to exact change where it is needed. She listens to others and fosters a culture of listening and understanding. She is SO smart and makes decisions quickly, seeing all the angles of a problem and looking straight on to the solution.
As COO of an agency called OMG Commerce, she literally built a company that is arguably the best eCommerce digital marketing agency in the world. I do believe it is. I can and will debate it. You can see my Linked In profile. I believe OMG Commerce is the best place to work, going on a decade. That is testament to Sarah.
As a mentor, Sarah shaped my career by providing personal advice and business advice. She practices what she preaches. She is direct, when necessary; she is open and vulnerable, when necessary.
Here's something you didn't expect from a Linked In recommendation. Ask Sarah what she is currently reading. Sarah has read all the books. Fiction, non-fiction, self help, business advice, personal advice, you name it. You don't have to be well read to be smart, but people who read a lot, there's no doubt, right? Plus, talking to people about books rocks! Sarah is so fun to talk to about books, movies, business, life, anything and everything. You are sure to be enriched by connecting with her.
People will forget what you said,
people will forget what you did, but
people will never forget how you made them feel.
— Maya Angelou —